In this project, we wanted to target Gen Z and Millennials who make up the biggest voting bloc in this election. Most aren’t big on politics and they mostly believe that their votes don’t matter.
They do however care the most about social and environmental issues that plague society and so we wanted to target that sense of comradery in this very diverse generation.
Our Message to these generations is simple. One vote can make a different. We know this is a line that has been said over and over again, but we gave it a bit of a face life and are now calling it #thepowerofone, making it more relatable.
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